How To Know What To Publish On Your Social Media

Know What To Post On Social Media With These 5 Tips



You're busy. With clients, administration and your non-business life. So how do you find the time to decide what to post on social media? As you may've picked up from my other blog posts. being consistent is key to social media. So how can you keep coming up with new ideas? Here are some tips to get you started.

  1. Don't worry about what other people post. It can be easy to get into comparison mode. See another business like yours, posting lots of video's of them working. This could be with their horse or dog customers. Then another day they could post about their own life, or a motivational quote. Or something else completely random. Whilst this is fine for them. If it seems too time consuming for you. Then don't feel the need to do it! Which leads me to tip number 2.
  2. What information do you want to share? If you're a veterinary physiotherapist. Do you want people to know the different techniques you use? Do you want them to know the range of animals you work with? Decide what you want to use your social media to update people with.
  3. How do you want people to get your posts? So do you like using photo's or video's? A mix of both is fine. But if you find the idea of video too much, then don't do it. (or not yet anyway). Keep to photo's.
  4. Whether you use photo's or video's or text based posts. (Depending on the social media network you use). Don't get too caught up on the detail. Ensure any post you make, is factual and not littered with spelling mistakes! But otherwise, don't worry if it's not a professional video or photo. And not a long text based post.
  5. Be authentic. So in conclusion to the points above. Ensure what information you share. And the method of your posts. Is all authentic to you. Don't try to be someone you're not. If you prefer to have a light-hearted approach that's fine. Or if you prefer technical detail that's fine too. Keep it simple and true to what you want to do.

I hope you find these tips helpful. Take a look at the action points below too!

Regards, Suzanne

Action Points..
  • Get started posting. With consistency and practice, you'll find it not such a chore.
  • Have a look through my previous blog posts for some tips on using social media.
  • Gain more confidence in using Twitter with my free 1 page Twitter Basics Guide, which you can find online at http://taranet.co.uk/resources/Twitter-1-Page-Guide.pdf <
  • For a free social media scheduling guide, please email me at info at taranet .co.uk
  • Do you want coaching support to help your business flourish? Please email me to discuss! Or visit https://animal-star-social-media.teachable.com for online courses.

Why You Should Love Social Media

Hi

In previous posts i've talked about many social media tips. To help you get the most out of social media for your horse or dog care business. But are you convinced that social media is necessary at all?

Why should you love social media for your horse or dog care business?



First of all. It's important to understand why a business account is different to your personal one. In fact you may think you've not got time to have two accounts.

But on many networks. Such as Instagram, Facebook and Twitter, a business account gives you more options. These include:

  • Get more analytical information. E.g. Understand who is viewing your posts.
  • You can advertise and promote your posts.
  • It helps keep personal and business posts separate. You can still be 'human' and not too formal even on a business account!

Questions that do arise are…..
Is will my customers look at social media?
Is it worth bothering with?
The short answer to these is yes!

According to Social Media Today, Twitter has 145 million active daily users worldwide. And Facebook has 2.41 billion active monthly users. With these numbers there are bound to be some who will be potential customers.
And remember, even if someone doesn't want to be your customer. They may know someone who will, and recommend you to their friend or relative. Don't underestimate the power of recommendation!

Of course there are other networks you may prefer using. Such as Instagram and LinkedIn. These are also popular with a large range of people.

So which to use? Well the decision on what network to use isn't so as important as deciding what strategy you're going to have. What do I mean? Well how are you going to post? What are you going to post? how are you planning to convert people viewing your posts into customers?

Most horse and dog owners are busy people. Prioritising the care of beloved animals is time consuming. At the best of times, let alone if there are any special care needs! So post regularly! This will give your equine and canine guardians a chance to see your posts.

Having a clear plan of what you're going to do. And try posting different types of information, photos and videos. Post at different times of day. Different days of the week.

Be consistent and be regular.

With social media use for any business. Engaging with your audience is vital.

Action Points..

How You Can Make Video Part of Your Social Media Strategy

Have you tried using video for your social media?


Or is it something you’re not sure about? Are you worried about not having:

  • The technical skills - will it work out ok?
  • Anything interesting to do a video about?

Or do not feel confident about being on the video yourself, or presenting information?

Whether you prefer using Twitter, Facebook or Instagram. Video is an important part of your content strategy. So what makes a good video?

Your aim should be to have a video that encourages people to stay looking at it. And not scrolling past. So how can you “hook” your audience?

Start the video with:

  • An interesting setup
  • A close-up shot
  • Or quick movement or action.

Try including your logo at the beginning. So people associate your video with your service.

How can you plan your video?



  1. Decide how you want to start it. What will be a good introduction? (taking into account the points above).
  2. Decide what story you want to show. Despite the length of your video, it needs a beginning, middle and end. It needs to make sense (to some extent!). And not be completely random (unless you’re making a clever point!).
  3. Decide if it’s going to make sense to people without the sound on. Remember people viewing your video may not be able to have sound on where they are. Don’t assume everyone has earphones either.
  4. You can do the filming, or get someone to hold the smartphone/camcorder. This depends on the topic.
  5. A steady hand is vital (or use a tripod). And have the sun behind you, not the subject!

What ideas could you use for your horse or dog care business video? Two great ideas are:

  1. Provide dog or horse care tips. These could be general tips that you know people will find helpful. (Remember not to assume people will know everything. So do provide basic as well as more advanced information!).
  2. Give people an insight into your service. This could be you working with horses or dogs. It could be giving them an idea of a first appointment. Or a therapy session.

Action Point..
  • If you've not already used video on your social media. Make a start this week!
  • Make a short video on your smartphone. You don't need camcorders and special recording equipment.
  • And if you're nervous, and use Instagram. Post it onto your Instagram Story. This will disappear after 24 hours. So a good way to ease yourself into it!
  • Try doing a video at least once a week. Don't worry if it's short. By making a video regularly your confidence will grow!

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more about my specialist equine and canine business coaching.

Regards, Suzanne
Director at Taranet

How To Live Your Vision

What is your vision? What are your goals?



In these unusual times, you may be wondering if you should even be thinking of visions and goals. But one thing this pandemic has shown is that you never know what’s going to happen. Ever. Being able to be flexible and not too rigid in how you’re going to achieve your goals has always been good advice. Even more so now.

Having a vision is important, as otherwise we’ll be aimless. This is fine sometimes. If we’ve had setbacks in any aspect of our lives, then we can all feel without purpose. But long-term we’ll end up getting nothing done. Achieve success by having clarity on what you want, and then living a life which achieves that. So what do I mean?

Using language to live the life you want. If you want to have more money, don’t focus on having none. Don’t say to yourself or others, “i’ve not got enough money”. Instead focus on what you do have. Even when buying a magazine or newspaper. Say to yourself, "i’m grateful and appreciate having the money to buy this". Subtle? But over time, focusing on what you do have, not what you’ve not, means you’ll feel better and attract the life you want.

Behaving how you want to be. For instance if your vision is to have excellent health and fitness.Don’t eat junk food or do no exercise. Start eating nutritious high quality food and start moving. This

Consider what are your thoughts? Even though are lives are currently restricted, are you focusing on what you haven’t got, or what you have? Are your thoughts holding you back from feeling more positive. Or optimistic about your future? The pandemic has proven we can’t control everything in our lives. But actually this hasn’t taken away our ability to control how we react to situations. We have the ability to choose our thoughts.

I love this quote from Tom Ziglar "The fastest way to success is to replace bad habits with good habits".

Being uncertain of the future is normal, never more so than now. But having clarity of your vision and what steps you can take. Today and tomorrow and the day after to live the life you want is very empowering.

What else can you do to help clarify your vision, and build your mindset to achieve your goals?

Meditation and positive affirmations can be very useful. You may not think these are for you. But they’re for everyone!
My recommendations are Gabby Bernstein, Abraham Hicks and Louse Hay. Find lots of their recordings online, including at youtube.

Get your goal setting toolkit as part of my online course 'Brilliant Tips To Develop Your Horse or Dog Care Biz' https://animal-star-social-media.teachable.com/p/your-guide-to-planning-your-animal-care-business

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
Director at Taranet

How You Can Make A Change

Hello

We’re living in an unusual time. A pandemic isn’t something many businesses or people will have prepared for. Even despite any extensive business continuity planning!

If your business has had to change or even stop as a result of the pandemic. Then you maybe questioning what you can do. But there will be things you can do!

A question the legendary businessman Zig Ziglar opened his speeches with was:

"How many of you would agree that there is something you can do in the next two weeks that would make your life or business worse?"

This usually got everyone's attention. He then followed with this statement:

"Then it stands to reason that there are things you can do to make your life or business better, and the choice is yours."

Do you agree that there are things you could do to…
  • Improve your knowledge?
  • Get a more successful career or business?
  • Be healthier?
  • Have stronger relationships?
  • Have more peace?
  • Have more hope for the future?
  • Have less stress?

But…
  • Do you agree that many times you simply don’t do those things?
  • Do you agree that you don’t do things you know you should do, even when you know what to do and how to do them?
  • Can you be more productive?
  • Can you take opportunities to learn and grow (there are so many online opportunities!)?
  • Would you like to reach your biggest dreams and goals in life and business?

Take action. Do one thing at a time. Try not to try and do too much at once. This will often lead to failure and will make you disillusioned.

Action Point..
  • Get your journal or notebook. Using the first set of bullet points above, decide what you're going to do. Write it down.
  • Decide how you can make a change today, tomorrow and next week to achieve it. Small steps, every day. Consistency is key!
  • Make a list of the actions - and then complete them!


You can get a goal setting toolkit as part of my online course 'Brilliant Tips To Develop Your Horse or Dog Care Biz'
https://animal-star-social-media.teachable.com/p/your-guide-to-planning-your-animal-care-business

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk for info on coaching opportunities with me.

Regards, Suzanne
Director at Taranet