online marketing

How To Help Your Business With a Mailing List

Hello,

How do you feel when you receive an email from an organisation 'out of the blue'? I don't mean spam emails. But emails from companies whose mailing list you've signed up to, but you only hear from them once or twice a year?

I received an email from a company recently who I signed up to their mailing list ages ago. But they'd not sent anything for what must've been a year. My first thought was it's spam. Then I remembered it wasn't because I'd wanted to hear from them albeit a long time ago! It made me think. That they're not committed to developing a positive relationship with their customers. As it did seem like 'spam'. This isn't what any reputable business wants!

As someone operating your own business. When was the last time you contacted your mailing list? Do you even have one?

Why Bother With A Mailing List?

Although social media is great for building relationships with potential and existing customers. The social media platforms aren't owned by us. We don't set the parameters for our posts visibility. For instance. You're likely to be aware if you have a Facebook business page. That without paying to promote your posts you're unlikely to have them seen by many people.

Cultivating your own mailing list so people sign up to receive your updates. Means you can send emails to them when you want. Of course there's no guarantee they'll open them. But you've a greater chance of your subscribers seeing your emails. Unlike with social media. Where it's possible your posts are 'competing' against a multitude of other posts.

There's many email marketing management systems you can use. And which enable you to collect email addresses, (under data protection legislation). And automate and create and send emails. These include Constant Contact (who I use), Mailchimp, Hubspot and Infusionsoft, amongst others.

As part of your marketing strategy it's a good idea to decide on how often you'll send emails to your subscribers. You can test out what fits best for you and your audience, but try and be consistent. Whether that's weekly, fortnightly or monthly.

Action Point 1 - If you've not got a mailing list, start one now!
Action Point 2 - If you already have, when did you last send an email? Have you got a schedule?

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https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne