equine business

How To Benefit Your Horse or Dog Care Biz With Twitter Chats

Join Twitter Chat Hours To Develop Your Horse or Dog Care Biz



Are you interested in using Twitter to develop your animal care business, but aren’t sure how? Then this post is for you!

A great way to engage with people on Twitter who will find your horse or dog care business interesting. Is to take part in relevant Twitter chats. There’s chats (which focus on a particular hashtag #) for hundreds of topics. Including animal related ones. The participants of these chats, use Twitter to make lasting connections. Whether with other like-minded individuals and brands. So they are likely to be valuable followers who will help share your message and engage with your brand.


Get the most out of Twitter chats by actively taking part. By replying, and following new people. Plus keep the relationship going after the chat has ended. For instance this could mean using the # hashtag outside of the dedicated hour. (many chats focus centered around a particular hour in the week).

Examples of animal related Twitter chats are #EquineHour #HorseHour #WoofWoofWednesday. But there are many others - so do some research, look at different animal related brands and see what they’re using. You can create your own - yes you can!

If you can’t find a chat that makes sense for your business, then establish your own. It will need though you to make a concerted and sustained effort to build awareness of it. So depending on your available resources this could be a worthwhile investment. Or be too time consuming - promoted advertising is something to consider too.

Get more confidence in using Twitter with my free 1 page Twitter Basics Guide -
Download Here

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

What Are The Benefits Of The Different Social Media Networks

Pro's and Con's of the Different Social Networks


As an animal care professional you want to connect with your existing customers. But also gain new customers. Social media is a great way to do both of these. BUT..... with there being so many social media networks. From Twitter, Facebook, Pinterest, Instagram, Snapchat and more, how do you choose?!

Unless you have lots of time. Or have someone to help you. It’s unlikely you’re going to have the time to manage multiple social media accounts.
Top Tip: Don't use the same post info on different networks. As the networks vary it doesn't always translate well from one to another.

Choose the networks that you are going to find it easiest to use. And that you enjoy using! There's people who love animals on all the networks. So any of them will be a potential place for you to build your service and find new customers.

Twitter - Great if you can keep posts short and want to share links, videos or photo's. Plus great search ability so new people can discover you. Cons - you do have less space per post to share, although it IS possible to 'thread' tweets together.

Facebook - Great if you have photo's or video's to share. You can share other things too like links and articles. But video is currently a great way to get engagement on Facebook. Cons - the reach of your posts are usually limited beyond the people who already 'like' your page. Unless you pay for advertising.

Instagram - Great if you have photo's or video's to share. Cons - not good if you want to share links in a post.

LinkedIn - Great for building up a network. This can be of potential customers and peers with similar interests. Cons - not always used to best effect by people BUT it is increasing in its engagement.

What Next

  1. If you’re unfamiliar with any of them. Take some time reviewing the different networks and decide what you’d like to make a start with.
  2. Concentrate on using one well, and then think about using others (if at all).
  3. It’s important that you enjoy this part of your business, so don’t make it difficult for yourself!

How to Make Your Equine or Canine Business Thrive
Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

How To Use Hashtags For Your Horse or Dog Care Biz

What do you think about hashtags?

They can be annoying, they can be helpful - there's definitely good and bad to using hashtags. So how can you know what to use for the best for your social media posts?

Hashtags are useful on several social media platforms. This is because hashtags are a helpful way for people to search for information. In particular hashtags are great on Twitter and Instagram. But they're not so useful on all social media networks. For instance the way Facebook works means hashtags tend to be less helpful on this network.

But knowing what hashtags to use can be confusing. Have you browsed your social media newsfeed, and seen a range of hashtags used? Sometimes you’ll see lots of hashtags on a single post and other times not so many - so what’s right?

Well the simple answer is there is no right way! But……If you use 4 or more hashtags on Twitter it may well come across to the viewer as being ‘spammy’. On Instagram it’s much more acceptable to use many - up to 30 even. But in saying that it’s important to be relevant.

The idea of a hashtag is to make related content from many people easy to find. So if you're searching for say what posts there under ‘horses’. If you start finding content nothing to do with horses, then you’re going to find it irrelevant. And if you’re like me it’s not going to make me want to look at a post that’s nothing to do with what I was looking for. I’m more likely to think what a nuisance!

Here's three top tips for you, before you start adding hashtags to your posts.

  1. Do a bit of research and see what your peers / competitors are using. Will any be relevant to your business? If they are, then consider using them!
  2. Make a list of hashtags and keep them on your phone or computer so you can re-use them. It can work to your advantage to be consistent. Then people searching under a hashtag will see your posts often.
  3. Remember some hashtags are more specific to one network. What is used often on Twitter may not work on Instagram, and vice versa.

How to Get Confidence in Using Social Media For Your Equine or Canine Business


Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk


How To Market Your Horse or Dog Care Business Online (#2)

Hello,

You've got your new website. You now want people to see your website and become your customers. How best should you go about this?

You may think that all your promotion should be online. But first of all, I urge you to look at your offline promotion.

So what can you do offline to help promote your equine or canine website?


Here are some ideas.

  • Leaflets - do you have leaflets advertising your business? It can seem unnecessary. But there are a lot of shops about. You may want to have a trade stand at shows/events. Having leaflets means people have something to take away. Be sure to include your website, telephone, email and any social media details on these.
  • Business cards - these are useful to pin on noticeboards. As there's not so much space on a card, add your website and phone number. Most equestrian or country stores have buy/sell noticeboards. Some want you to add your details onto a standard card. But you can pin a business card onto one, or sometimes put your business card onto the board. I challenge you to find at least one noticeboard each week for a month in a different store.

As a horse or dog care professional, your local veterinary practices are a great place to make links. So see if you can leave leaflets or business cards in these vets surgeries. Again I challenge you to make those calls, and go and see at least one vets each week for a month to make connections. OR if you are a veterinary surgeon. Some people you could make links with are saddleries or animal therapists.
  • Company vehicle. If you use a car/van specifically for your business. Have you got your name and website name on it? This can be a simple and effective way to get your business found.

Online ideas for you to promote your horse or dog care business website.


  • How well optimised is your website? Search engine optimisation as is often titled, is a large subject. But a well organised website with great content is a good start. Appropriate use of keywords is vital. For instance. Are you offering a dog care business? Then ensure your keywords relate to dogs and what you're doing. This is simplistic. But irrelevant keywords can actually do your website more harm than good.
  • Social media profiles - Do your social media business profiles include your website? If not, add the domain name in now!
  • Social media posts - Promote your website in your posts.
  • Online directories. There are many directories online. For many different subjects. This includes lots of dog related directories, or horse related ones. Some make you pay for listing. Others are free. But one could be useful for you.
  • Google adwords. There are of course many other search engines. But Google remains the leader. Paying to promote your website to the top of listings, can seem an easy way to get your site found. But it's also possible to spend a lot of money with out much result. So plan your campaign. Use carefully selected keywords and phrases.

What next?
The principles of promoting your website are the same for any business. Don't try to do too much at once. Review what you're currently doing. Concentrate on one or two of the above points, for the next month or 2. Test, test and test again is a good method to help you get it right. So review.


How to Make Your Equine or Canine Business Thrive


Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Get Organised By Keeping It Simple

Hello

Do you find it easy to get into a routine of handling daily tasks? Whether that’s organising your personal life or business. Whatever system you’re currently using is working. As you’re here!

But it’s always useful to reflect on what you’re doing, and see if there’s any tips that you can use to improve your routine. And get more done. This may not be more work done. It could be getting more time to have a longer walk with your dog or a longer grooming session or ride with your horse. (Or spend more time with your partner/children!).

So here i’m going to talk about a common item many of us have. But we can also under-use its potential. This is your diary! Here’s some tips to help you use it to make you be (and feel) more productive.

Is your diary an electronic calendar like Google? I love a paper diary. You may do too.

By having your calendar online, you get reminders and alerts on your phone or computer/tablet. They can be annoying (alerts I mean!) but they're also useful.

So what can you put in your online calendar that’d help you? Block out time to get some particular pieces of work done. This could be to do:

your invoicing
book venues
call clients
organising and planning “regular” tasks for example.

Make your online calendar work harder for you. Attach notes, documents and website or email links to your calendar entries. That way you’ll save lots of time not looking things up.

Great business tips don’t have to be complicated. In fact if something does seem complex you’re less likely to do it, and maintain it.

So I hope this has been useful, despite its simplicity!

Now, earlier I mentioned about you “feeling more productive”. It’s a fact that routines and good organisation rely less on you using your willpower to get something done. Relying on willpower takes more effort. If a task is routine then it’s more likely to get completed. This can lead to a sense of accomplishment. Better than a list of work / ideas you’ve not yet started. So get scheduling work into your calendar!

What Next?

For a free social media content calendar template, please email me at info@taranet.co.uk.

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

Never Run Out of Social Media Content Again

Hi

If you follow any business - large or small, on social media you'll find what they are posting interesting. But you may have noticed that some post a very wide variety of content. This can be seasonal issues, tips, sales, competitions and lots more too.

Have you ever wondered how they do this? Whatever size your business is. To be successful on social media it's helpful to plan content with a “content calendar”.

A content calendar can help you plan for upcoming events, and ensure you have a good supply of content to post.

Is it only you who posts to your social media accounts? If you've an assistant, then deciding on a content calendar can be useful. It'll help ensure you and your team know what’s happening and when. Essential to avoid any misunderstandings. As you get ideas, you can add to the calendar.

By having a content calendar it can help you measure what’s worked or not. For instance, posting some content may work better at different times of day. Or even different times of the week. Do you use paid advertising on social media networks? If you are, then it’s very important you know what’s working or not to avoid wasting your money.

Review your content calendar and social media performance. Monthly or quarterly at least. You can then make any adjustments to your planning.

Scheduling your posts is possible on many networks. (e.g. Facebook and Twitter business accounts enable to you to do this for free). Plus there are tools such as Hootsuite to let you do this. Planning your posts in advance with your content calendar, will help you schedule your posts with confidence.

Finally, don’t forget to still keep checking your social media accounts often. So you can respond to comments or repost/re-tweet information!

What Next?

For a free content calendar template, please email me at info@taranet.co.uk.

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne

How To Market Your Horse or Dog Care Business #1

You can get lots of different ideas on how to promote your horse or dog care business. This can include offline advertising, such as magazines and newspaper ads. Or online using websites and social media. But before you do any promotional and marketing work, you should consider some basics. These marketing basics are:

  • What is the messaging you want to get across to your ideal customer?
  • Who is your ideal customer?
  • Where do you want to “fit” in the market place?

So let’s take these in turn and consider as an animal care professional what these might mean to you.

Messaging - Do you want potential customers to see you as an expert working with dogs? Or someone who travels helping animals around the world? Or is education your goal, and advising people on how best to care for their animals?

If you are an 'educator', make sure your marketing strategy shows how you will do this. For example, will you be holding workshops, lecturing on courses or at events? Spend some time thinking about what your messaging strategy is.

Ideal Customer - Research who your ideal customer is. So for example if you want to work with racehorses. Your ideal customer will be someone who trains racehorses. But then you can refine that further. So is your ideal customer a flat-racehorse or national hunt or a point to point trainer? Where is your ideal customer based? Understand what their interests might be and think of how and why they would want to be buying a service from you.

Fit in the marketplace - Are you the same or different from your competitors? You do need to understand who your competitors are and what they appear to be offering. But it’s not a race - remember you may not know how successful another business is anyway.

A good point to consider is that you want to attract your ideal customer. You may prefer to have clients who are regular and repeat customers. Clients who want you to help their horses or dogs for preventative treatments. Or you may prefer to travel to shows and competitions. Being able to help your animal athlete achieve their best performance.

In Conclusion - Be clear on what messages you want to get “out there”. If you know your ideal customer profile and where you want to be in the marketplace. You can then build on that and start developing your marketing strategy further. Whether you are a sole trader working by yourself or are a larger company. The principles of marketing remain the same.

What Should You Do Next?
Review your marketing plans. Do you need to make any changes? If your marketing is already going well, that's great. But could you make any refinements?

How to Make Your Equine or Canine Business Thrive

Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne

Client Testimonials

Hi,

Customer testimonials can create confidence in your horse or dog care business.

Using testimonials from your customers in your marketing can be helpful. Whether this is your website or leaflets, or other promotional materials.

But be clear with your customers who give you their testimonials what you're going to do with it. A testimonial could include a picture of your customer's horse or dog. Or be a couple of sentences about the benefits of your service.

A customer may not be happy to have their testimonial used on the internet. But they may be happy to have it used in a leaflet. Or vice versa.

An easy way for you and your customer to be clear is to have a simple agreement in place. When your customer provides a testimonial for your service. An agreement can help you be clear where you can use it.

Is it for:
i) Your own professional portfolio. (Could be useful for your continuous professional development or other training)
ii) Online (e.g. website or social media)
iii) Offline promotional materials (e.g. leaflets)

Agree how your customer wants to be 'labelled'. Is it for you to use their whole name and location? Or initials and area? Are they happy to be contacted by your new prospective customers?

Your customer should sign or confirm in writing. Agreeing that you can use the testimonial in whichever format they agree to.

Does this matter if the customer "volunteers" the testimonial?
Yes! Misunderstandings can occur. Avoid them by always having a clear agreement.

What next?

If you're already collecting testimonials, then are you already getting a signed agreement? If not, start today! Review existing testimonials with the customer to check they're happy.

If you're not already getting testimonials. Then if you see this of benefit to your marketing, then start doing it today. Many people are happy leaving reviews, so why not ask?!

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Do You Prioritise Continuous Professional Development?

Hi

As a small business owner you may find it difficult to take the time out for training and development.

This can be for many reasons. But this is an important question..… Why should people spend their money and invest in your product or service, if you're not investing in you?

People's horses and dogs are precious to them. So they want reassurance that you'll give their animal the best possible service.

If you’re a member of a professional association there may be requirements set by them. Most need you to complete regular continuous professional development. This can be necessary to keep membership and ensure your skills are as up to date as they can be.

Have you got a coach or mentor? There’s many business coaches and mentors all around the world - and many who offer online support too. They can help fine tune your mindset and approach to developing your business. And help you to identify your goals.

Money could be an issue for you. But there are some excellent books available to help you. Is developing your mindset an area of growth for you? Then I recommend Niyc Pidgeon’s book “30 days to live your happiest life” - take a look online at Amazon here.

By investing in yourself. Whether that's through training courses, books or coaching. Then it can transform the quality of your work and relationships. Many of the world’s most successful people are learners. Always striving to learn and develop themselves.

Be Inspired

Here are some articles that I've found online, which maybe interesting reading for you:

Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule

The power of doing nothing at all

Regards, Suzanne

Learn How To Conquer Facebook

Hi,

Increasing the number of followers and post likes is an important goal for many Facebook page owners.

There’s a variety of theories as to what is the best time of day or time of week to post.

And I personally don’t feel that there is any huge difference. Instead the key is to post regularly and post good quality content.

If your Facebook page's most recent posts are from several weeks - or months - or even longer ago, it can give the impression that as a company/brand, you’re not using Facebook. Depending on your type of business, a lack of posts may even lead people to think you’re closed!

Tip: If you don't have time to use Facebook regularly for your business, don't use it! Pick a social network that you can commit to regularly (and frequently) updating and engaging with potential clients.

Facebook offers a variety of techniques for page owners to promote your business. Of course, these often mean having to pay. But although it's of course possible to spend a lot of money on an advertising/promotion campaign. You can spend only modest amounts (e.g. less than £10 per week) and still gain good exposure for your business.

Do make use of targeting to define your audience, and use different audiences in order to see what works best.

So how can you define your audience? As an animal care professional, you can choose from people's interests and those who follow different subjects/pages - select those that are animal related.

For example if you want to promote a horse care business, you could choose people who follow a horse charity (e.g. World Horse Welfare, Redwings Horse Sanctuary) or an equine sport (e.g. British Eventing, Badminton Horse Trials, etc).

Neat Ideas for Increasing Facebook Engagement

Here are 5 popular tips:

  1. Use a paid ‘follower acquisition’ campaign, using targeting to reflect who your ideal audience is.
  2. Pay to promote your post and send invites to whoever liked the post.
  3. Post a variety of content - video is great and often well-received. The Facebook algorithm often promotes video’s higher in people’s newsfeeds.
  4. Promote the fact you have a Facebook page on your marketing materials and invoices and receipts. This is often overlooked but is easy to achieve! Don’t forget to have your Facebook page name clearly stated, to make it easy.
  5. Incentivise people to like your page or posts - use a giveaway or prize draw. (NB: Make sure you follow any current Facebook rules for competitions that may apply).

What Next?
Get your free social media guide for animal care businesses, by signing up to my mailing list. Email me at info @ taranet.co.uk to do this.

Animal Care Biz Marketing Tips

Are you making the most of social media and marketing opportunities from being at shows?

On a recent visit to a UK county show, one of my favourite dog care brands was there. But did I know they were going to be there? No. Although I follow them on social media, I only knew they were there when I walked past their tradestand.

This highlighted to me that it was a common wasted opportunity. If you use social media for your business, then tell people when you have a stand at a show. Or if you’re going to be speaking at an event, talk about it on your social media account.

Now you may wonder why this is so important, or how to do it to best effect. Here’s some top tips:


  • Post about your presence at the show. Do this in the days leading up to the show and when you are at the show (or event).

  • Use photographs. If you have a tradestand, include pictures of your stand. It’s easy to take a picture with a smartphone or tablet, it doesn’t need a professional to take it.

  • Always include the hashtag for the event. Many events have an unique hashtag for you to use.

  • Tag the organisers social media account in your post, or any colleagues. It can help generate interest. They may retweet or share your posts if you do this.

Doing this will let your customers know you're there. They’ll love the opportunity to see you and also if you have any special offers for the show, they’ll love seeing you.

If you use the show hashtag people who aren’t your customers already will see your posts. They'll like seeing what your company or services offers. Again if you tag them, the show organiser or another exhibitor could share your post. Your posts reach will then go further.

I hope this has convinced you to make the most of the marketing opportunities being at a show can bring you. And how social media can help.

Regards, Suzanne