How To Benefit Your Horse or Dog Care Biz With Twitter Chats

Join Twitter Chat Hours To Develop Your Horse or Dog Care Biz



Are you interested in using Twitter to develop your animal care business, but aren’t sure how? Then this post is for you!

A great way to engage with people on Twitter who will find your horse or dog care business interesting. Is to take part in relevant Twitter chats. There’s chats (which focus on a particular hashtag #) for hundreds of topics. Including animal related ones. The participants of these chats, use Twitter to make lasting connections. Whether with other like-minded individuals and brands. So they are likely to be valuable followers who will help share your message and engage with your brand.


Get the most out of Twitter chats by actively taking part. By replying, and following new people. Plus keep the relationship going after the chat has ended. For instance this could mean using the # hashtag outside of the dedicated hour. (many chats focus centered around a particular hour in the week).

Examples of animal related Twitter chats are #EquineHour #HorseHour #WoofWoofWednesday. But there are many others - so do some research, look at different animal related brands and see what they’re using. You can create your own - yes you can!

If you can’t find a chat that makes sense for your business, then establish your own. It will need though you to make a concerted and sustained effort to build awareness of it. So depending on your available resources this could be a worthwhile investment. Or be too time consuming - promoted advertising is something to consider too.

Get more confidence in using Twitter with my free 1 page Twitter Basics Guide -
Download Here

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

What Are The Benefits Of The Different Social Media Networks

Pro's and Con's of the Different Social Networks


As an animal care professional you want to connect with your existing customers. But also gain new customers. Social media is a great way to do both of these. BUT..... with there being so many social media networks. From Twitter, Facebook, Pinterest, Instagram, Snapchat and more, how do you choose?!

Unless you have lots of time. Or have someone to help you. It’s unlikely you’re going to have the time to manage multiple social media accounts.
Top Tip: Don't use the same post info on different networks. As the networks vary it doesn't always translate well from one to another.

Choose the networks that you are going to find it easiest to use. And that you enjoy using! There's people who love animals on all the networks. So any of them will be a potential place for you to build your service and find new customers.

Twitter - Great if you can keep posts short and want to share links, videos or photo's. Plus great search ability so new people can discover you. Cons - you do have less space per post to share, although it IS possible to 'thread' tweets together.

Facebook - Great if you have photo's or video's to share. You can share other things too like links and articles. But video is currently a great way to get engagement on Facebook. Cons - the reach of your posts are usually limited beyond the people who already 'like' your page. Unless you pay for advertising.

Instagram - Great if you have photo's or video's to share. Cons - not good if you want to share links in a post.

LinkedIn - Great for building up a network. This can be of potential customers and peers with similar interests. Cons - not always used to best effect by people BUT it is increasing in its engagement.

What Next

  1. If you’re unfamiliar with any of them. Take some time reviewing the different networks and decide what you’d like to make a start with.
  2. Concentrate on using one well, and then think about using others (if at all).
  3. It’s important that you enjoy this part of your business, so don’t make it difficult for yourself!

How to Make Your Equine or Canine Business Thrive
Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

How To Use Hashtags For Your Horse or Dog Care Biz

What do you think about hashtags?

They can be annoying, they can be helpful - there's definitely good and bad to using hashtags. So how can you know what to use for the best for your social media posts?

Hashtags are useful on several social media platforms. This is because hashtags are a helpful way for people to search for information. In particular hashtags are great on Twitter and Instagram. But they're not so useful on all social media networks. For instance the way Facebook works means hashtags tend to be less helpful on this network.

But knowing what hashtags to use can be confusing. Have you browsed your social media newsfeed, and seen a range of hashtags used? Sometimes you’ll see lots of hashtags on a single post and other times not so many - so what’s right?

Well the simple answer is there is no right way! But……If you use 4 or more hashtags on Twitter it may well come across to the viewer as being ‘spammy’. On Instagram it’s much more acceptable to use many - up to 30 even. But in saying that it’s important to be relevant.

The idea of a hashtag is to make related content from many people easy to find. So if you're searching for say what posts there under ‘horses’. If you start finding content nothing to do with horses, then you’re going to find it irrelevant. And if you’re like me it’s not going to make me want to look at a post that’s nothing to do with what I was looking for. I’m more likely to think what a nuisance!

Here's three top tips for you, before you start adding hashtags to your posts.

  1. Do a bit of research and see what your peers / competitors are using. Will any be relevant to your business? If they are, then consider using them!
  2. Make a list of hashtags and keep them on your phone or computer so you can re-use them. It can work to your advantage to be consistent. Then people searching under a hashtag will see your posts often.
  3. Remember some hashtags are more specific to one network. What is used often on Twitter may not work on Instagram, and vice versa.

How to Get Confidence in Using Social Media For Your Equine or Canine Business


Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk


Get Organised By Keeping It Simple

Hello

Do you find it easy to get into a routine of handling daily tasks? Whether that’s organising your personal life or business. Whatever system you’re currently using is working. As you’re here!

But it’s always useful to reflect on what you’re doing, and see if there’s any tips that you can use to improve your routine. And get more done. This may not be more work done. It could be getting more time to have a longer walk with your dog or a longer grooming session or ride with your horse. (Or spend more time with your partner/children!).

So here i’m going to talk about a common item many of us have. But we can also under-use its potential. This is your diary! Here’s some tips to help you use it to make you be (and feel) more productive.

Is your diary an electronic calendar like Google? I love a paper diary. You may do too.

By having your calendar online, you get reminders and alerts on your phone or computer/tablet. They can be annoying (alerts I mean!) but they're also useful.

So what can you put in your online calendar that’d help you? Block out time to get some particular pieces of work done. This could be to do:

your invoicing
book venues
call clients
organising and planning “regular” tasks for example.

Make your online calendar work harder for you. Attach notes, documents and website or email links to your calendar entries. That way you’ll save lots of time not looking things up.

Great business tips don’t have to be complicated. In fact if something does seem complex you’re less likely to do it, and maintain it.

So I hope this has been useful, despite its simplicity!

Now, earlier I mentioned about you “feeling more productive”. It’s a fact that routines and good organisation rely less on you using your willpower to get something done. Relying on willpower takes more effort. If a task is routine then it’s more likely to get completed. This can lead to a sense of accomplishment. Better than a list of work / ideas you’ve not yet started. So get scheduling work into your calendar!

What Next?

For a free social media content calendar template, please email me at info@taranet.co.uk.

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

Do You Prioritise Continuous Professional Development?

Hi

As a small business owner you may find it difficult to take the time out for training and development.

This can be for many reasons. But this is an important question..… Why should people spend their money and invest in your product or service, if you're not investing in you?

People's horses and dogs are precious to them. So they want reassurance that you'll give their animal the best possible service.

If you’re a member of a professional association there may be requirements set by them. Most need you to complete regular continuous professional development. This can be necessary to keep membership and ensure your skills are as up to date as they can be.

Have you got a coach or mentor? There’s many business coaches and mentors all around the world - and many who offer online support too. They can help fine tune your mindset and approach to developing your business. And help you to identify your goals.

Money could be an issue for you. But there are some excellent books available to help you. Is developing your mindset an area of growth for you? Then I recommend Niyc Pidgeon’s book “30 days to live your happiest life” - take a look online at Amazon here.

By investing in yourself. Whether that's through training courses, books or coaching. Then it can transform the quality of your work and relationships. Many of the world’s most successful people are learners. Always striving to learn and develop themselves.

Be Inspired

Here are some articles that I've found online, which maybe interesting reading for you:

Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule

The power of doing nothing at all

Regards, Suzanne