How To Transform Your Equine or Canine Business Performance


Do you find it:

  • Challenging getting new customers?
  • Challenging selling your products?
  • Challenging networking professionally?

It’s normal to have doubts. To be concerned about pushing yourself. But these doubts and challenges can be used to your advantage. Yes really! Self-efficacy maybe something you’ve not heard of, but it’s defined as your ability to influence events in your life.

This is slightly different to self-confidence. This is more about you feeling confident as a result of previous events giving you confidence. Whereas self-efficacy is about future performance.

A great saying which you may’ve heard of is - you’re not a tree! You can transform yourself.

So if you find any aspect of your business challenging. Firstly work out why.

  • Is it fear of repeating a previous experience.
  • Or the fear of the unknown.

If you’ve no prior experience that’s created this fear, then visualise success, be the person who goes out and gets new customers (or whatever it is).

If your fear is based on a personal previous experience. Learn from that. What can you do differently? Or is it a case of more practice needed? Transform yourself into the person who learns from their experience and smashes it!

Read more about self-efficacy in this article from Psychology

Action Point..
Take note of the above. Read it again.

Be consistent. This is your personal development and business. Take small steps if you need to, but move forward and create the life and business you want!

If you'd like any further advice on applying these tips for you in your horse or dog care business. Then please email me at info @

How to Get Confidence Running Your Equine or Canine Business

Visit or email me at info @ to learn more.

Regards, Suzanne

How to Remain Focused on Your Canine or Equine Business

Often a goal for business owners is to employ people and lots of them! Is this something you can relate to? Now there are obvious advantages.

Depending on your business type, employing people can mean you’ve got lots of work and can’t do it all yourself. So is sensible to have staff.

But it can get overwhelming. Not only is there the process of recruitment and employment contracts. Also training and development too to consider. You'll also have expenditure, on salaries, equipment, etc for your staff.

You can also be overwhelmed from having too much work, or not enough. Or other reasons too.

All this can mean you lose focus on your ultimate goal. How do you know if this is happening?

  • You may feel stressed.
  • Keep feeling ill.
  • Being overwhelmed, unable to make decisions.
  • Longing to get to the next day off.
  • In other words not enjoying the here and now.

One of my mentors recently mentioned a study to me. Conducted by Steven Cole of the UCLA School of Medicine, and Barbara Fredrickson of the University of North Carolina at Chapel Hill. This revealed that people who found deeper meaning in their lives had strong immune systems. Compared to those who had a more self-centered approach to life.

What does this mean? By following your goals and finding deeper meaning in your efforts. Will make you stronger, literally.

Operating your horse, dog or veterinary business may not always be plain sailing. And it’d be difficult for anyone to feel 100% motivated all the time. But it would be good to be pretty close to that wouldn’t it?!

My mentor also mentioned this thought provoking quote. From Holocaust survivor and celebrated psychiatrist Viktor Frankl. He wrote, “
Life is never made unbearable by circumstances, but only by lack of meaning and purpose”. Worth reviewing again?

If you do decide to use staff to help you develop your business. If you’ve a strong meaning and purpose in your actions, then it should help you:

  • Be clear to your team, what you want them to do.
  • And how they can contribute to the success of your business.

You don’t need to always use staff though to develop your business. What can you do as a sole trader? Can you achieve what you want, without recruiting a team?

Remember too, that being a sole trader doesn’t need to mean that you're isolated. You can have a business coach. Go to networking groups and lots more opportunities for you. All of these can help you remain motivated and focused on achieving your goals.

Action Point..
  • Get your journal or notebook. Spend some time today thinking about what you want to achieve with your horse or dog care business.
  • Write down your vision.
  • Then write down your immediate goals? Do you have more than one goal? Write them all down. Then prioritise - what do you need to work towards first to achieve your vision?
  • Revisit your vision daily. If you're feeling deflated, or overwhelmed. Then by revisiting this vision it will help you remember what you're working towards. (and what you want your staff to help you achieve).
  • Even if you aren't feeling overwhelmed, then reminding yourself of your vision daily will help program your mind to keep focused on the main prize. Your business or personal success! (whatever that means to you).
  • This should help you give you meaning and purpose!

If you'd like any further advice on applying these tips for you in your horse or dog care business. Then please email me at info @

How to Get Confidence Running Your Equine or Canine Business

Visit or email me at info @ to learn more.

Regards, Suzanne

What Your Mailing List Want To Know

What sort of emails should you send to your mailing list subscribers?

A great thing to remember is that if people have subscribed to your mailing list then they do want to hear from you! Yes it does sound obvious, but many business owners forget this. Many of us get lots of emails, and can feel overwhelmed by it all. So we don’t want to bombard our subscribers. But there’s a balance, but be consistent. If people start expecting a weekly or monthly email then try sticking to it.

So what to send?
Number one. Unless you have segmented lists, then you need to write emails that meet the needs of everyone who’s signed up. But if you have segmented lists, then send emails bespoke to each.

Second. Don’t worry about sending a variety of information. Here’s 6 brilliant ideas:

  1. Dates. Are there any relevant ‘days’ that you can link to your business? For instance, if your business helps cats, did you know International Cat Day is 8th August? Or celebrate the anniversary of when you started your business.
  2. Special offers. Do tell people if you have any offers!
  3. Top tips. Share your advice and tips.
  4. News. What’s your latest news? Do you have any new services? Have you completed any training? Give people an insight into running your business.
  5. Invitation. Are you holding any events that you can invite people to?
  6. Seasonal news or tips. Depending on what’s happening in your business. Or what can affect your customers, then share your tips or news to help people. (For example. If your business helps horses and pets. Then they can get scared by fireworks at celebrations at certain times of the year, what do you suggest to help)?

Action For You

Review the emails you’ve sent recently. What have you been sharing? Now what can you share in future. Plan what you’re going to talk about and when. And get writing and scheduling.

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit or email me at info @ to learn more.

Regards, Suzanne