Learn How To Conquer Facebook

Hi,

Increasing the number of followers and post likes is an important goal for many Facebook page owners.

There’s a variety of theories as to what is the best time of day or time of week to post.

And I personally don’t feel that there is any huge difference. Instead the key is to post regularly and post good quality content.

If your Facebook page's most recent posts are from several weeks - or months - or even longer ago, it can give the impression that as a company/brand, you’re not using Facebook. Depending on your type of business, a lack of posts may even lead people to think you’re closed!

Tip: If you don't have time to use Facebook regularly for your business, don't use it! Pick a social network that you can commit to regularly (and frequently) updating and engaging with potential clients.

Facebook offers a variety of techniques for page owners to promote your business. Of course, these often mean having to pay. But although it's of course possible to spend a lot of money on an advertising/promotion campaign. You can spend only modest amounts (e.g. less than £10 per week) and still gain good exposure for your business.

Do make use of targeting to define your audience, and use different audiences in order to see what works best.

So how can you define your audience? As an animal care professional, you can choose from people's interests and those who follow different subjects/pages - select those that are animal related.

For example if you want to promote a horse care business, you could choose people who follow a horse charity (e.g. World Horse Welfare, Redwings Horse Sanctuary) or an equine sport (e.g. British Eventing, Badminton Horse Trials, etc).

Neat Ideas for Increasing Facebook Engagement

Here are 5 popular tips:

  1. Use a paid ‘follower acquisition’ campaign, using targeting to reflect who your ideal audience is.
  2. Pay to promote your post and send invites to whoever liked the post.
  3. Post a variety of content - video is great and often well-received. The Facebook algorithm often promotes video’s higher in people’s newsfeeds.
  4. Promote the fact you have a Facebook page on your marketing materials and invoices and receipts. This is often overlooked but is easy to achieve! Don’t forget to have your Facebook page name clearly stated, to make it easy.
  5. Incentivise people to like your page or posts - use a giveaway or prize draw. (NB: Make sure you follow any current Facebook rules for competitions that may apply).

What Next?
Get your free social media guide for animal care businesses, by signing up to my mailing list. Email me at info @ taranet.co.uk to do this.