Why You Should Love Social Media

Hi

In previous posts i've talked about many social media tips. To help you get the most out of social media for your horse or dog care business. But are you convinced that social media is necessary at all?

Why should you love social media for your horse or dog care business?



First of all. It's important to understand why a business account is different to your personal one. In fact you may think you've not got time to have two accounts.

But on many networks. Such as Instagram, Facebook and Twitter, a business account gives you more options. These include:

  • Get more analytical information. E.g. Understand who is viewing your posts.
  • You can advertise and promote your posts.
  • It helps keep personal and business posts separate. You can still be 'human' and not too formal even on a business account!

Questions that do arise are…..
Is will my customers look at social media?
Is it worth bothering with?
The short answer to these is yes!

According to Social Media Today, Twitter has 145 million active daily users worldwide. And Facebook has 2.41 billion active monthly users. With these numbers there are bound to be some who will be potential customers.
And remember, even if someone doesn't want to be your customer. They may know someone who will, and recommend you to their friend or relative. Don't underestimate the power of recommendation!

Of course there are other networks you may prefer using. Such as Instagram and LinkedIn. These are also popular with a large range of people.

So which to use? Well the decision on what network to use isn't so as important as deciding what strategy you're going to have. What do I mean? Well how are you going to post? What are you going to post? how are you planning to convert people viewing your posts into customers?

Most horse and dog owners are busy people. Prioritising the care of beloved animals is time consuming. At the best of times, let alone if there are any special care needs! So post regularly! This will give your equine and canine guardians a chance to see your posts.

Having a clear plan of what you're going to do. And try posting different types of information, photos and videos. Post at different times of day. Different days of the week.

Be consistent and be regular.

With social media use for any business. Engaging with your audience is vital.

Action Points..