Why You Should Love These Marketing and Branding Tips For Your Pet Care Business

Brilliant Tips To Get Your Business Noticed For All The Right Reasons

Step Into Your Customer's Mind

How do you discover new companies or services to use? You could get a recommendation from friends or family. Or you could see an advertisement. But if you want to discover more, what do you expect to see?

Do you want to find a website with lots of information? Is a Facebook page or other social media account enough. Or does it not matter as long as you can find the information that you need to know?

Why am I asking you this?

Taking a step back and understanding what you want to know. Can help you decide on what marketing channels you should use for your own business. Be ruthless! What is your current marketing telling your prospective customers? If someone didn't know you, what is your marketing and branding telling them?

Should You Love Facebook or Get A Website To Be Noticed?

  • Is a website needed, when you can use social media? Facebook gets mixed press from people. But millions of people do use it!
  • Although not everyone does use Facebook or social media. Including your potential customers!
  • There have been occasions too when Facebook isn't working. Or at the very least very slow. So if people have to rely on seeing your Facebook page and they can't view it, then you may lose a customer.

So what are my tips?

1. Keep up to date
Whether you use Facebook business page or a website, keep it updated.
If you don't post often to your Facebook page. Or don't update your website (check the footer or copyright - is a year in there?). Then it looks like you're either a) closed or b) don't prioritise your business image.

Are you unsure what to post on your Facebook page? See this blog post for ideas

2. Know Your Image

What is the image of your business? No matter the size of your business. Whether you're working with horses, pets, or other animals, how you behave portrays an image. In how you work with your customers.

But also in your marketing. Your website or Facebook page is part of your marketing. So get those well designed and giving people the information they need.

3. Branding

But more than just being well designed, consider your branding. Branding is something for businesses of all sizes. Even if you are a solopreneur, if you have a business, branding is vital.

Learn To Love The Benefits Of A Great Brand For Your Business

  • Be authentic. So don't create a colour scheme or logo for instance that doesn't mean anything to you. Make sure it's relevant to your business. But let it be inspired by what you want to achieve. You should feel comfortable and happy with it. Even if you outsource designing to a specialist branding expert, be clear on your brief, and only accept what you know is right.
  • Make sure it's about you. Following on from the above point. To make sure you and your service stands out for all the right reasons. Which are, that your branding reflects you and your business goals.
  • Don't confuse marketing with branding. Marketing is the method of showcasing your service and gaining customers or leads. Branding is the overarching approach. Without clear branding, then your marketing efforts maybe confused.
  • Consistency is vital. So don't change your branding every few months. Of course if something is really not working then you should change. But branding is an expensive process - both in your time and in marketing. So do test branding concepts with trusted friends or relatives or others you know and trust. Being consistent will enable people, your potential customers, to get to know you. By getting to know you then trust can develop.

In Conclusion

One of the principles of my T.A.R.A. coaching programme is being targeted. Part of this is being clear on what you want your marketing and branding to show your potential customers.

Branding, image, marketing these are for businesses of all sizes.

You should love your business. It is yours. If you're having trouble getting clear on your business and setting goals and planning. Then a business coach maybe what you need. This is one of the services that I offer.

Read more about the T.A.R.A. coaching programme here

How to Get Confidence Running Your Equine or Canine Business

Click here for more information on consultancy. Or email me at info @ taranet.co.uk for info on coaching opportunities with me.

About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.

PS: You can find more equestrian and pet care themed business articles over at Suzanne's Linkedin, see more here https://www.linkedin.com/in/suzanne-harris-mcmi/detail/recent-activity/posts/

7 Steps To Have A Successful Business Startup With A Pet

7 Keys for a Successful Business Startup With a New Pet

Pets and Biz

According to American Pet Products, approximately 68% of U.S. households have pets. Even if you are also one of the hundreds of thousands of U.S. business startups this year, you may have a pet or are considering getting one. Is it wise to get a new pet while also starting a new business? When you utilize these seven keys for success, such an endeavor is not as challenging as it may seem.

  1. A Solid Business Plan Gets You Off on the Right Foot

There are a multitude of tasks you need to accomplish before your business is ready to roll. Coming up with a business plan and formation should be the first items you check off your list, next to finding a location and obtaining licenses, permits, and insurance. To avoid hiccups down the road when your hands are full with a pet, make your business plan first.

  1. Work Delegation Is Your Key to Sanity

Even when you intend to handle all of your business yourself, you stand to benefit by delegating the more minor tasks to someone else. You can find affordable freelancers and independent contractors by using the right job boards and mobile apps. Whether for website creation or graphic design, hiring outside assistance benefits your business by freeing up your time for the more critical work and helping you avoid burnout.

  1. It's Never Too Early To Start Pet Training

Plan to invest in pet training as early as possible to help control your pet's behavior and expectations. Puppies can start training as early as twelve weeks old and sometimes even sooner. If you are not a trainer yourself, hire a professional to do it for you. A well-trained pet lets you better focus on your business when needed.

  1. Quality Health Care Keeps Your Pet Happy

Learn as much about your pet's healthcare needs as you can before bringing your furry pal home. Consider the pros and cons of holistic care and what natural options exist to supplement your pet's health in addition to current veterinary care advancements that may benefit your animal.

  1. Your Business and Your Pet Need Designated Space

You need a personal space to work and your pet needs a space to relax. Keep your work in your workspace, and help your four-legged companion become accustomed to his or her own space for when life gets overwhelming.

  1. Tech Is Your — and Your Pet's — Friend

You can't be everywhere at once, but modern home technology can help you monitor and even interact with your pet while you're stuck in the office. Cameras help you see what your pet is up to and talk to your pal remotely. You can even get alerts if your pet gets out of the house.

  1. Don't Underestimate the Power of a Pet Sitter

Your pet may require a lot of monitoring, and that's fine. When you need to focus on the business, consider finding a sitter using an app or job board. You can schedule regular hours or just use a sitter in a pinch when your pet needs companionship but you really have to get work done.

Appreciate Your Business Success and Pet

While bringing home a new pet will take a lot of your time at first, you can still be triumphant with launching your business. Take advantage of the resources around you both for work and your pet, and you'll get the hang of success in no time.

For more information on using a holistic approach to care for your animal companions, connect with Taranet!

About The Author
This is a guest post by Cindy Aldridge

Love These Essential Tips For Your Complementary Animal Therapies Service

5 Tips To Help Your Equestrian or Pet Business Thrive Despite Competition

What if another equine or canine therapy business opens up close to you? Do you worry if there's enough business for both of you? Would your natural reaction be to feel deflated?

If you do then that is natural to have a second thought! So don't be too hard on yourself. But also there's no need to panic.

Of course if your new "competitor" has a large advertising budget. Or larger than yours. Then it can be daunting. Taking practical steps is best. "Control the contrallables"! You can't (and shouldn't try to) control other people's behaviour. But you can take positive action yourself.

I love this quote:

"Action is the foundational key to all success" (Pablo Picasso)

But here are 5 tips to help you feel less overwhelmed.

  1. Review what you're offering. I don't mean that you necessarily need to change what you're offering. But be very clear on what your services are. Be objective. Pretend you don't know your business - would you know what you do? Is your service offer the best it can be?

For instance if you have a
canine hydrotherapy pool, what's your equipment like? Are you able to help all the dogs you want and need to? It maybe what you're offering is now all fine. But be prepared to refine what you're offering.

If it helps ask a friend who can be objective if they think what you're offering makes sense.
  1. How are you marketing your service? How are your customers finding you? Hopefully you have an idea of where your customers are getting your details. But if you don't know, please ask them! This can help you decide if you can do more of one marketing method, or if you need to try something different.
  1. Do local veterinary practices and pet care businesses know about you? When did you last make contact with them? If you contacted them several months ago, then why not remind them you're here! This can be friendly and conversational. You don't need to be sales-y. This is a good idea, as people do forget. Or at least may forget the range of services you offer. You could share a case study of a recent success story or talk about any long-term clients who you see regularly to help maintain their health.
  2. Reflect on what you are doing well. You can't stop people deciding to change services away from you. But that doesn't mean you're not doing a great job! Take stock of what you are doing. Appreciate the customers you do have. Appreciate all the great work you have been doing. Do this all day every day. Keep up your positive self-talk!

This quote is a good reminder:

"Gratitude turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity...it makes sense of our past, brings peace for today, and creates a vision for tomorrow." Melody Beattie

Be consistent with your appreciation. Positive psychology is an increasingly popular way of living and operating businesses too. It helps you to gain clarity, confidence and not to be a victim of your circumstances. And help you to decide what you want to do more of.

  1. Avoid distractions! Leading me from the previous point, is that it's easy to get overwhelmed by watching what a new competitor business is doing. They may offer discounts. They may have many more staff than you. They could have glossy brochures and websites.

But as one of my mentor's - Marie Forleo says

"The world needs that special gift that only you have"

You know that you deliver a great service to help animals to be as healthy and happy as possible. It's a good idea to review what you're doing, and see what you can do to refine your work. And refine your marketing if needed.

But keep focused on you. You don't know how they're doing and how long they'll be there even. I know several situations, where a new business has opened, "caused chaos" (or panic at least with others) and then gone in 12 months!

If you notice clients trickling away to the new business. They may return. Keep the door open so to speak. People are curious, so achieve a high standard and maintain that. Keep your integrity.

You can get more tips on this topic in my
other blog post here "Are you scared of your business competitors?"

Specialist 1-2-1 coaching for equestrian and pet care businesses

I hope this has been useful. Which has been based upon the principles of my T.A.R.A. coaching programme:

  • Targeted
  • Aspire
  • Realistic
  • Achieve

Taking targeted, realistic action can help you to aspire to achieve your goals.

Email me for more information on consultancy for your equestrian or pet care business with me.

About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.

PS: You can find more equestrian and pet care themed business articles over at my Linkedin, see more here

OR browse this blog here, it's been designed to help you have the best
equestrian or pet care business you can!

Love These Brilliant Tips To Create Affordable Promo Videos

How To Create Promo Videos Without Spending A Fortune

Promo videos are a great way to spread the word about a forthcoming event or marketing initiative engagingly!

Promos are similar to teaser videos, in which you catch the audience's attention and entice them to find out more about your brand, its products, or services.

So if you're wondering
how to create compelling promotional videos on a budget, keep reading, and we'll go over some of the most important things to keep in mind!

When Should You Use A Promo Video?

Promo videos are fantastic for drawing new customers by raising awareness about events.

If your audience is unfamiliar with your brand, promo videos can draw their attention to your current promotion while simultaneously informing them about your brand.

You can also re-engage established and returning customers by luring them in by giving them an incentive, such as a discount, which will encourage them to buy from you.

Why Create Promo Videos?

In a nutshell - because they work!

Promo videos are an effective way to communicate information that you want your audience to remember.

Consider all of the ads you see in the weeks leading up to the holidays, such as Christmas or Easter, with major retailers advertising deals on their products or services.

Similarly, you can use promo videos to successfully draw potential clients or encourage existing clients to engage with your business, which can be especially helpful when trying to get guests to sign up and attend events.

How To Make a Promo Video

Below, we'll go over how you can create your promo videos without spending on fortune on hiring a production company.

Step 1: Write a script

  • Start with the fundamental concept - what are you trying to sell or promote?
  • Concentrate on the keywords and key ideas you want to incorporate into the promotional video.
  • Keep your video script brief - promos can run up to a minute and a half, but anywhere from thirty seconds to one minute tops is optimal!

Step 2: Create a storyboard

  • Promo videos require visual aids such as graphics or title cards. So make sure to plan these out ahead of time.
  • It would help if you tried to plan out what you want to include in terms of visuals.
  • One great tip to help keep costs down is to create different copies of the same promotional film. To make several promo videos for the same campaign, consider coming up with a few brief variations of the same theme or concept.

Step 3: Action!

  • Now that you've planned your vision, it's time to bring it all together!
  • Shooting on location in your shop, event location, or workplace is the most cost-effective option.

Step 4: Editing Time

  • The promo video's most crucial aspect is to share valuable details, such as coupon codes, event dates, or deadlines for the end of the offer.
  • So that the viewer doesn't lose out, make sure to provide these details creatively with illustrations and graphics.
  • Don't forget to add valuable information about your brand, including your logo, business cards, website address, etc.

Step 5: Promote, promote, promote!

  • Since your social media networks are one of your company's most important marketing channels, this is a great place to start. Be sure to share your promo videos on them!
  • Spend some money to advertise your promo video on social media, and use retargeting to alert your fans and subscribers who have opened your promotional email about the deal!

Creating Effective And Affordable Promo Videos

There's no doubting the fact that you can easily spend hundreds or thousands of dollars to create promotional videos for your brand.

But by creating your videos yourself, writing your script, filming on location, and editing your content in-house, you can easily make promotional video content that's not only engaging but also cost-effective for your brand!

About The Author

This is a guest post by Bryan Davidson

How To Promote Your Pet Care Business On A Budget

As you work in the animal care industry you can make a massive positive impact on animal's lives. But how can you let people know of all the good work you do? And without a big marketing budget?

How To Use Social Media To Market Your Business On A Budget

Social media is the obvious place to start. I know it can help you to engage with your potential customers. And also your existing customers. Customer retention is a great way to ensure you're not having to rely on getting new customers. This can be costly, not least in your time.

There are many social networks you can use. I'm not going to tell you which is the best network. Whether it's Facebook, Twitter, Instagram or LinkedIn, they all could be useful.

And with those 4 as an example, they all allow you to post without paying. You don't need to pay. Of course you can advertise. But this may have a limited impact. It depends on your business objectives. You can do a lot to engage with people, let people know about what you do and promote your business. Without paying for advertising.

A recurring problem, I hear from my new coaching clients is, what do I post? I can understand this. Particularly if you're busy. With several hours a day spent with your animal customers. When do you have the time to plan your posts?

This is where it's useful to sit down and decide what you want to achieve. And brainstorm some ideas on what you can do to achieve this. A scheduler can be useful to help you. There are also ways to schedule your posts in advance. But it can be as simple as deciding that you'll spend 15 minutes at the beginning or end (or whenever) each day. To post on your chosen network. Read this post for more ideas.

Do you need to post or have an account on more than social network? No. Having one social network that you use is fine! Better to do one well rather than several badly!

Other ideas for promoting your business with a big marketing budget include:

  • Website - presumably you have a website? Then make the most of it! It's not the answer to everything. But too many times I find new clients without key information on their websites. Review it and pretend you've no idea who you are. Would you know what you do?

  • Contact other professionals. For example, if you're a veterinary physiotherapist. Then contact all local animal related businesses, so they know you're there. This could be veterinary practices or dog groomers, or stable yards, etc.

How To Get Your Free Social Media Scheduler or Website Audit Checklist

If you'd like to receive a free social media scheduler or website audit checklist. Then please email me at info @ taranet.co.uk.

Improve Your Skills To Run Your Equine or Canine Business

Click here for more information on consultancy. Or email me at info @ taranet.co.uk for info on coaching opportunities with me.

Regards, Suzanne
Director at Taranet

PS: You can find more equestrian and pet care themed business articles over at my Linkedin, see more here https://www.linkedin.com/in/suzanne-harris-mcmi/detail/recent-activity/posts/

And also search through this blog, for lots more marketing tips for your veterinary or pet care business!