How To Market Your Horse or Dog Care Business Online (#2)

Hello,

You've got your new website. You now want people to see your website and become your customers. How best should you go about this?

You may think that all your promotion should be online. But first of all, I urge you to look at your offline promotion.

So what can you do offline to help promote your equine or canine website?


Here are some ideas.

  • Leaflets - do you have leaflets advertising your business? It can seem unnecessary. But there are a lot of shops about. You may want to have a trade stand at shows/events. Having leaflets means people have something to take away. Be sure to include your website, telephone, email and any social media details on these.
  • Business cards - these are useful to pin on noticeboards. As there's not so much space on a card, add your website and phone number. Most equestrian or country stores have buy/sell noticeboards. Some want you to add your details onto a standard card. But you can pin a business card onto one, or sometimes put your business card onto the board. I challenge you to find at least one noticeboard each week for a month in a different store.

As a horse or dog care professional, your local veterinary practices are a great place to make links. So see if you can leave leaflets or business cards in these vets surgeries. Again I challenge you to make those calls, and go and see at least one vets each week for a month to make connections. OR if you are a veterinary surgeon. Some people you could make links with are saddleries or animal therapists.
  • Company vehicle. If you use a car/van specifically for your business. Have you got your name and website name on it? This can be a simple and effective way to get your business found.

Online ideas for you to promote your horse or dog care business website.


  • How well optimised is your website? Search engine optimisation as is often titled, is a large subject. But a well organised website with great content is a good start. Appropriate use of keywords is vital. For instance. Are you offering a dog care business? Then ensure your keywords relate to dogs and what you're doing. This is simplistic. But irrelevant keywords can actually do your website more harm than good.
  • Social media profiles - Do your social media business profiles include your website? If not, add the domain name in now!
  • Social media posts - Promote your website in your posts.
  • Online directories. There are many directories online. For many different subjects. This includes lots of dog related directories, or horse related ones. Some make you pay for listing. Others are free. But one could be useful for you.
  • Google adwords. There are of course many other search engines. But Google remains the leader. Paying to promote your website to the top of listings, can seem an easy way to get your site found. But it's also possible to spend a lot of money with out much result. So plan your campaign. Use carefully selected keywords and phrases.

What next?
The principles of promoting your website are the same for any business. Don't try to do too much at once. Review what you're currently doing. Concentrate on one or two of the above points, for the next month or 2. Test, test and test again is a good method to help you get it right. So review.


How to Make Your Equine or Canine Business Thrive


Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Never Run Out of Social Media Content Again

Hi

If you follow any business - large or small, on social media you'll find what they are posting interesting. But you may have noticed that some post a very wide variety of content. This can be seasonal issues, tips, sales, competitions and lots more too.

Have you ever wondered how they do this? Whatever size your business is. To be successful on social media it's helpful to plan content with a “content calendar”.

A content calendar can help you plan for upcoming events, and ensure you have a good supply of content to post.

Is it only you who posts to your social media accounts? If you've an assistant, then deciding on a content calendar can be useful. It'll help ensure you and your team know what’s happening and when. Essential to avoid any misunderstandings. As you get ideas, you can add to the calendar.

By having a content calendar it can help you measure what’s worked or not. For instance, posting some content may work better at different times of day. Or even different times of the week. Do you use paid advertising on social media networks? If you are, then it’s very important you know what’s working or not to avoid wasting your money.

Review your content calendar and social media performance. Monthly or quarterly at least. You can then make any adjustments to your planning.

Scheduling your posts is possible on many networks. (e.g. Facebook and Twitter business accounts enable to you to do this for free). Plus there are tools such as Hootsuite to let you do this. Planning your posts in advance with your content calendar, will help you schedule your posts with confidence.

Finally, don’t forget to still keep checking your social media accounts often. So you can respond to comments or repost/re-tweet information!

What Next?

For a free content calendar template, please email me at info@taranet.co.uk.

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne

How To Market Your Horse or Dog Care Business #1

You can get lots of different ideas on how to promote your horse or dog care business. This can include offline advertising, such as magazines and newspaper ads. Or online using websites and social media. But before you do any promotional and marketing work, you should consider some basics. These marketing basics are:

  • What is the messaging you want to get across to your ideal customer?
  • Who is your ideal customer?
  • Where do you want to “fit” in the market place?

So let’s take these in turn and consider as an animal care professional what these might mean to you.

Messaging - Do you want potential customers to see you as an expert working with dogs? Or someone who travels helping animals around the world? Or is education your goal, and advising people on how best to care for their animals?

If you are an 'educator', make sure your marketing strategy shows how you will do this. For example, will you be holding workshops, lecturing on courses or at events? Spend some time thinking about what your messaging strategy is.

Ideal Customer - Research who your ideal customer is. So for example if you want to work with racehorses. Your ideal customer will be someone who trains racehorses. But then you can refine that further. So is your ideal customer a flat-racehorse or national hunt or a point to point trainer? Where is your ideal customer based? Understand what their interests might be and think of how and why they would want to be buying a service from you.

Fit in the marketplace - Are you the same or different from your competitors? You do need to understand who your competitors are and what they appear to be offering. But it’s not a race - remember you may not know how successful another business is anyway.

A good point to consider is that you want to attract your ideal customer. You may prefer to have clients who are regular and repeat customers. Clients who want you to help their horses or dogs for preventative treatments. Or you may prefer to travel to shows and competitions. Being able to help your animal athlete achieve their best performance.

In Conclusion - Be clear on what messages you want to get “out there”. If you know your ideal customer profile and where you want to be in the marketplace. You can then build on that and start developing your marketing strategy further. Whether you are a sole trader working by yourself or are a larger company. The principles of marketing remain the same.

What Should You Do Next?
Review your marketing plans. Do you need to make any changes? If your marketing is already going well, that's great. But could you make any refinements?

How to Make Your Equine or Canine Business Thrive

Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne

Learn How To Conquer Facebook

Hi,

Increasing the number of followers and post likes is an important goal for many Facebook page owners.

There’s a variety of theories as to what is the best time of day or time of week to post.

And I personally don’t feel that there is any huge difference. Instead the key is to post regularly and post good quality content.

If your Facebook page's most recent posts are from several weeks - or months - or even longer ago, it can give the impression that as a company/brand, you’re not using Facebook. Depending on your type of business, a lack of posts may even lead people to think you’re closed!

Tip: If you don't have time to use Facebook regularly for your business, don't use it! Pick a social network that you can commit to regularly (and frequently) updating and engaging with potential clients.

Facebook offers a variety of techniques for page owners to promote your business. Of course, these often mean having to pay. But although it's of course possible to spend a lot of money on an advertising/promotion campaign. You can spend only modest amounts (e.g. less than £10 per week) and still gain good exposure for your business.

Do make use of targeting to define your audience, and use different audiences in order to see what works best.

So how can you define your audience? As an animal care professional, you can choose from people's interests and those who follow different subjects/pages - select those that are animal related.

For example if you want to promote a horse care business, you could choose people who follow a horse charity (e.g. World Horse Welfare, Redwings Horse Sanctuary) or an equine sport (e.g. British Eventing, Badminton Horse Trials, etc).

Neat Ideas for Increasing Facebook Engagement

Here are 5 popular tips:

  1. Use a paid ‘follower acquisition’ campaign, using targeting to reflect who your ideal audience is.
  2. Pay to promote your post and send invites to whoever liked the post.
  3. Post a variety of content - video is great and often well-received. The Facebook algorithm often promotes video’s higher in people’s newsfeeds.
  4. Promote the fact you have a Facebook page on your marketing materials and invoices and receipts. This is often overlooked but is easy to achieve! Don’t forget to have your Facebook page name clearly stated, to make it easy.
  5. Incentivise people to like your page or posts - use a giveaway or prize draw. (NB: Make sure you follow any current Facebook rules for competitions that may apply).

What Next?
Get your free social media guide for animal care businesses, by signing up to my mailing list. Email me at info @ taranet.co.uk to do this.

Animal Care Biz Marketing Tips

Are you making the most of social media and marketing opportunities from being at shows?

On a recent visit to a UK county show, one of my favourite dog care brands was there. But did I know they were going to be there? No. Although I follow them on social media, I only knew they were there when I walked past their tradestand.

This highlighted to me that it was a common wasted opportunity. If you use social media for your business, then tell people when you have a stand at a show. Or if you’re going to be speaking at an event, talk about it on your social media account.

Now you may wonder why this is so important, or how to do it to best effect. Here’s some top tips:


  • Post about your presence at the show. Do this in the days leading up to the show and when you are at the show (or event).

  • Use photographs. If you have a tradestand, include pictures of your stand. It’s easy to take a picture with a smartphone or tablet, it doesn’t need a professional to take it.

  • Always include the hashtag for the event. Many events have an unique hashtag for you to use.

  • Tag the organisers social media account in your post, or any colleagues. It can help generate interest. They may retweet or share your posts if you do this.

Doing this will let your customers know you're there. They’ll love the opportunity to see you and also if you have any special offers for the show, they’ll love seeing you.

If you use the show hashtag people who aren’t your customers already will see your posts. They'll like seeing what your company or services offers. Again if you tag them, the show organiser or another exhibitor could share your post. Your posts reach will then go further.

I hope this has convinced you to make the most of the marketing opportunities being at a show can bring you. And how social media can help.

Regards, Suzanne